The big reveal.
At the San Francisco keynote 2007 Steve Jobs made a claim to the world that Apple have been working on a device that was so far ahead of its time that every other company that worked with mobile devices were five years behind them. On that day he revealed the iPhone.
Steve jobs would go on to talk about how the phone as we know it would be reinvented. After years of working on the operating system Jobs revealed that the interface of the iPhone is what will set it apart from every other mobile device available at the time.
Instead of the regular interface of a mobile phone having buttons usually placed below the screen like a small keypad Apply decided to remove the keyboard from the device and instead implemented a touchscreen. His philosophy is we have all of these buttons here even if we do not need them. What happens if you think of a new idea down the line? Jobs himself said "you cant run around and add a button to the devices because they have already shipped".
Ten years later see where we are now with mobile devices I think its safe to say that he was right. Most modern phones use a full touch screen with minimal buttons on the user face. Apple have a huge role to play in the influence of the modern mobile phone and the capabilities of the operating systems used with them.
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